CONTENT AND FORM

In the documentary called Objectified, the focus is on industrial designers, and the creativity and work that are put into the simplest everyday things such as toothbrushes, to complex technology. It shows us the relationship that we can have with mass-produced objects, and in the long run, the people that designed them. (It’s a pretty interesting movie! Filled with lots of things that you would never think about. Little head scratchers :p)

Industrial designers have to deal with form and content everyday of their career. Their goal is mass production. But they don’t care about the average customer. They care about the extremes. They want to make sure that they reach those that are hard to get, and in the end, somehow reach everyone. They are trying to improve our daily lives. Content is just a human idea, but form is where the designer comes in.

All objects speak, no matter if they are all jazzed up in a display case, or if they are standing alone in an empty warehouse. They are all saying something to whoever lays their eyes on the object. Just by looking at something’s design, many things can be inferred; how much that object should cost, how useful it is, the quality, etc. its up to the designers to find that balance between rational and irrational design.

Form and content compliment each other.