Grocery Store Utopian Design

            Many have recognized the power of design. The number of people that a design can reach in such a little amount of time causes it to be a great resource for those that are trying to mass communicate or make a large change. These designs can be something that is called utopian. This means that it aims to affect society in a way that improves it. One example of this is the self-checkout system that they have at grocery stores.

            The way that the self-checkout system works is that you can pay for your items on your own when you are at the grocery store. Generally, people only use these when they aren’t purchasing that many things. You have to scan the items yourself and put in the money yourself. You also have to look up produce and place it on the scale. For some odd reason, this is occasionally faster than waiting in line for the next available register.

            Some may have noticed that a lot of time that is wasted waiting in lines. Therefore, the design of this system was useful and practical. Not having to wait in line as long also creates a better shopping experience, leading to happier customers that will return for future needs.

            Design can go a long way. Who knew that a faster checkout system could make that big of a difference? Supermarkets all over the country and adopted these systems and they continue to bring positive results.


images found from:
http://whatannoys.me/wp-content/uploads/2009/04/self-checkout-station.jpg
http://www.cartoonstock.com/newscartoons/cartoonists/bst/lowres/bstn681l.jpg