Something that I’ve really been into recently is Cuties. No, not cute boys. I’m talking about those little tangerines that they sell in 5-pound bags. Those tangerines are so good. They are easy to peel, they are seedless, and they are very sweet! These fruits not only appeal to me because of how they taste, but because of they’re adorable packaging. Package design is very interesting. It can either help sell a product, or make it unappealing to the customer. Because these tangerines were placed and sold in a box that only covers the bottom half of the bag, it has allowed customers to see that what they are buying is a quality product. If they were placed in a box that was fully enclosed, may customers would be skeptical to buying the fruits. Who knows? They might be rotten. Even though these things might seem like common sense, they are all things that package designers must consider. They probably analyze these issues on a much deeper level than I just did though. The design of the logo also makes it appealing to those of younger and older generations. It is a cartoon version of the fruit itself, making it a fun purchase, and at the same time making it easier to have your kids eat something healthy. Cuties are really addicting. Once you have one, you wont be able to stop eating them. I think I ate 11 of them today.
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